WHAT'S IN A NAME? A LOT OF MONEY

For $6 million, Southeast Missouri State University will name its new River Campus visual and performing arts school after you.

For those whose pockets aren't that deep, other naming options range from $3 million for the performance hall to $10,000 for a dance dressing room/shower.

It's all part of the university's efforts to raise money to construct the River Campus and fund scholarships and other programs for the arts school.

The naming opportunities are spelled out in a 15-page booklet that explains the project to potential donors.

Nothing has been overlooked. For $50,000, even a faculty lounge could sport a name on a plaque.

Wayne Davenport, vice president of university advancement, heads up fund-raising efforts at the university and helped develop the gift-giving list for the River Campus, which totals more than $26 million.

Davenport said he doesn't expect there will be donors for every naming opportunity. But the list offers potential donors a range of giving possibilities.

Chancellor Dale Nitzschke, who is spearheading major gift-giving efforts for the River Campus development, said the goal is to appeal to a variety of potential donors.

"You want as many people as possible to feel like this is their project and it is worth their investment of their resources," he said. The range in what can be named reflects that potential donors have varied interests, he said.

Typically, the donor's contribution would be recognized on a plaque in the vicinity of the space in the building that bears his or her name.

Those who donate hefty sums can expect to see their names on the outside of buildings.

The dollar figures for naming opportunities are based on the collective judgment of supporters such as members of the Southeast Missouri University Foundation and the Board of Regents, Nitzschke said.

"It's obviously not very scientific," he said.

The dollar figures don't reflect the total cost of developing the arts school. Southeast expects to spend $36 million to turn a former Catholic seminary into the visual and performing arts school.

The city and university are expected to contribute just over $19 million to the project, including $10.15 million in private gifts to the foundation. The state is being asked to kick in $16.5 million.

Many of the big-ticket donations and naming opportunities are expected to be included in the $10.15 million the university is seeking in private gifts to help fund construction of the school.

But Nitzschke said most of the naming opportunities are designed to raise money for scholarships and programs at the new arts school.

Davenport said the naming opportunities could extend for a decade or more.

Nitzschke said large monetary donations are generally given over a period of five years.

Fund-raising efforts for the River Campus are expected to break new ground when it comes to private gifts, Nitzschke said. "It does raise the bar," he said.

Southeast's fund-raising foundation has only been around for 17 years. "We have to grow the culture," Nitzschke said of encouraging financial donations to the school.

Southeast isn't seeking private donations just for the River Campus.

The university currently is in the "quiet phase" of a capital fund drive that hopes to raise some $25 million for various projects and programs.

Davenport said the university is scheduled to launch the public phase of the campaign in December. The financial goal could be adjusted upwards, depending on how well the university does with its quiet phase.

As part of the campaign, Southeast is seeking another $2 million for program endowments for the arts school in addition to the $10.15 million for the River Campus construction.

Other items on the fund-raising list include $3 million to help fund construction of the Seabaugh Polytechnic Building and scholarships for that school, $2.8 million for other student scholarships, $1.5 million for Houck Stadium renovations and $1.5 million for regional service programs and improvements for the school's area higher education centers, the Regional Public Service Institute and Southeast Public Radio.

THE PRICE OF NAME RECOGNITION

Southeast Missouri State University's School of Visual and Performing Arts, the Southeast Regional Museum or portions of the buildings will be named in recognition of major gifts by individuals, businesses or foundations. The cost of name-giving opportunities at the university:

Over $1 million

School of Visual and Performing Arts $6,000,000

Performance Hall 3,000,000

Southeast Regional Museum 2,500,000

Music recital hall 1,000,000

300-seat flexible theatre 1,000,000

West wing of seminary building 1,000,000

$500,000 - 750,000

Performance center main entrance $750,000

Performance hall lobby 500,000

Performance hall stage 500,000

$200,000 - 250,000

Dining/concession area $250,000

Music recital hall stage 250,000

Theatre stage 250,000

Student art gallery 200,000

Museum exhibition area (4) 200,000

$100,000 - 150,000

Chorus room $150,000

100-seat lab theatre 150,000

Large classroom 150,000

Library/arts resource center 150,000

Museum lower lobby 150,000

Performance hall green room 150,000

Student art gallery reception area 100,000

Band practice field 100,000

Commercial art studios 100,000

Computer lab (2) 100,000

Dance studio (2) 100,000

Electronic music/recording studio 100,000

Graphic design lab 100,000

Lecture area 100,000

Lobby area 100,000

Medium classroom (3) 100,000

Museum director's office 100,000

Museum reception area 100,000

Museum upper lobby 100,000

Music library/technology center 100,000

Performance hall dressing room (2) 100,000

Performance hall make-up room 100,000

Recital rehearsal hall 100,000

Recording studio 100,000

Sculpture courtyard 100,000

Seminary west wing entrance/reception area 100,000

Theatre lobby area 100,000

$75,000

Art faculty chairperson office $75,000

Art education room 75,000

Art department slide library 75,000

Lab theatre lobby 75,000

Meeting room 75,000

Museum entrance 75,000

Multi-media room 75,000

Music faculty chairperson office 75,000

Recital hall entrance (2) 75,000

Small classroom 75,000

Theatre costume shop 75,000

Theatre scene shop 75,000

Up to $50,000

2-D design studio/color comp studio $50,000

Art copy/storage area 50,000

Art faculty office (4) 50,000

Ceramic kiln room 50,000

Ceramics studio/hand building 50,000

Ceramics studio/mixing and glazing 50,000

Ceramics studio/throwing 50,000

Dance faculty office (4) 50,000

Darkroom 50,000

Drawing and painting faculty studio/office 50,000

Drawing studio (2) 50,000

Faculty lounge 50,000

Fiber arts faculty studio/office 50,000

Fiber studio classroom 50,000

Graphic design and illustration faculty studio/office 50,000

Lounge 50,000

Meeting room 50,000

Museum gift shop 50,000

Museum staff office (3) 50,000

Museum storage (2) 50,000

Museum workroom 50,000

Music director's office (2) 50,000

Music faculty studio/office (20) 50,000

Music recital hall storage 50,000

Painting and foundations faculty studio/office 50,000

Painting studio/life drawing studio 50,000

Performance hall concession area 50,000

Print making and art education faculty studio/office 50,000

Sculpture and art education faculty studio/office 50,000

Seminary north wing entrance 50,000

Stone and plaster studio 50,000

Student locker room 50,000

Theatre design computer lab 50,000

Theatre shop office 50,000

Woodworking and 3-D design studio 50,000

Museum conference room 35,000

Tool storage room 35,000

Theatre material storage room 35,000

Music practice room (20) 25,000

Storage (4) 25,000

Dance dressing room/shower (3) 10,000