ZIMMER RADIO TAKES HOME TOP ADDY

A Zimmer Radio Group commercial urging people with rough road problems to use a local paving company's services won a best of show award at Thursday night's Tri-State Advertising and Marketing ADDY Award ceremony.

The commercial, called "Involuntary Vibrato," won creator Bryan Young his second Best of Show award since 1999.

"The reason I wrote the Involuntary Vibrato scenario is because I thought that anybody who's been on a country road can identify with that washboard effect you get when you're driving," said Young, creative services director for Zimmer. "It was meant to draw listeners into that and make them want to smooth their humps and bumps" -- a reference to the company's slogan.

About 100 people attended the ceremony on the Southeast Missouri State University campus. Master of ceremonies was John Mehner of the Cape Girardeau Chamber of Commerce.

The People's Choice award went to St. Francis Medical Center for its "Medicine to the Highest Power" commercials.

Other awards were distributed, including citations of excellence, ADDY awards and ADDY of Distinction awards. Top winners have the opportunity to advance to other competitions.

WINNERS OF THE 2001 ADDY AWARDS Bi-State Convenience Stores

Bi-State Convenience Stores, One Wish, ADDY of Distinction

Bi-State Convenience Stores, World Tour, ADDY Award

Concord Printing Services

Southeast Missouri Hospital, Southeast Missouri Hospital, ADDY of Distinction

Christian Faith Fellowship, Logo, Christian Faith Fellowship, ADDY Award

Concord Printing Services, Concord 2001 calendar, ADDY Award

Southeast Missourian, Say It In Print ad, ADDY Award

Tri-State Advertising/Marketing, ADDY 2000 Call for Entries, ADDY Award

Horizon Music, Logo, falcon, Citation of Excellence

Concord Publishing House

Concord Publishing House, Kids Under Construction, Citation of Excellence

Drury Southwest Signs

Show-Me's Donnie Harris, Show-Me's billboard, Citation of Excellence

Fox 23 KBSI

FOX 23 KBSI, Less Commercials promo, Citation of Excellence

KFVS 12

KFVS 12, KFVS 12 Web site, Citation of Excellence

KFVS 12, Bob in a Box, Citation of Excellence

One Moore Production

Illinois Centre, "The Week Before Christmas", Citation of Excellence

Paducah Printing Corp./Horizon Graphics

Mid-Continent College, Mid-Continent College promo, ADDY Award

S & W Productions

Cape Girardeau Chamber of Commerce, Welcome to Cape Girardeau, Citation of Excellence

Southeast Missouri Hospital

Southeast Missouri Hospital, "See the Difference", Citation of Excellence

Southeast Missouri Hospital, "Footprints to the Future", Citation of Excellence

Southeast Missouri Hospital, Invitation to Nursing recruit, Citation of Excellence

Southeast Missouri State University

Southeast Missouri State Univ., Technology brochure, ADDY Award

Southeast Missouri State Univ., Sheryl Crow benefit concert, Citation of Excellence

Chateau Girardeau, Dear Sister, Citation of Excellence

Southeast Missourian, semissourian.com, Citation of Excellence

Southeast Missourian, OFF! No. 12, Citation of Excellence

Target Marketing

Illinois Centre, Gift certificates direct mail, Citation of Excellence

The Roberts Group, Inc.

St. Francis Medical Center, St. Francis Medical Center, , ADDY of Distinction

St. Francis Medical Center, Treasure ad campaign, ADDY Award

St. Francis Medical Center, Medicine to the Highest Power, Citation of Excellence

St. Francis Medical Center, Medicine to the Highest Power, Citation of Excellence

St. Francis Medical Center, Medicine to the Highest Power, Citation of Excellence

St. Francis Medical Center, St. Francis Medical Center, , Citation of Excellence

St. Francis Medical Center, Medicine to the Highest Power, Citation of Excellence

Wings Creative Advertising and Design

Outback Collections, Eddie Hackman Sculptures, ADDY of Distinction

WPSD News Channel 6

WPSD News Channel 6, Get Out Alive, Citation of Excellence

Zimmer Radio Group

Paving Pro's, "Involuntary Vibrato", Best of Show

Humane Society of SE Missouri, "Pets Can Add Up", Citation of Excellence