NEW YORK -- It took bloodshed in Charlottesville, Virginia, to get tech companies to do what civil-rights groups have been asking them to do for years: take a firmer stand against accounts used to promote hate and violence.
In the wake of the deadly clash at a white-nationalist rally last weekend in Virginia, major companies such as Google, Facebook and PayPal are banishing a growing cadre of extremist groups and individuals for violating service terms.
What took so long?
For one thing, tech companies have long seen themselves as bastions of free expression.
But the Charlottesville rally seemed to have a sobering effect. It showed how easily technology can be used to organize and finance such events and how extreme views online can translate into violence off-line.
"There is a difference between freedom of speech and what happened in Charlottesville," said Rashad Robinson, executive director of Color of Change, an online racial-justice group.
The battle of ideas is "different than people who show up with guns to terrorize communities."
Tech companies are in a bind.
On one hand, they want to be open to as many people as possible so they can show them ads or provide rides, apartments or financial services.
On the other hand, some of these users turn out to be white supremacists, terrorists or child molesters.
Keegan Hankes, analyst at the Southern Poverty Law Center's intelligence project, said his group has been trying for more than a year to get Facebook and PayPal to shut down these accounts.
Even now, he said, the two companies are taking action only in the most extreme cases.
"They have policies against violence, racism, harassment," said Hankes, whose center monitors hate groups and extremism. "The problem is that there has been no enforcement."
Case in point: The neo-Nazi website Daily Stormer has been around since 2013.
But it wasn't effectively kicked off the internet until it mocked the woman killed while protesting the white nationalists in Charlottesville.
PayPal said groups that advocate racist views have no place on its service but added there is a "fine line" when it comes to balancing freedom of expression with taking a stand against violent extremism.
Other companies such as Facebook, Twitter and Google struggle with the same balancing act.
The fine line constantly is moving and being tested.
Ahead of the rally, Airbnb barred housing rentals to people it believed were traveling to participate. Before and after Charlottesville, PayPal cut off payments to groups that promote hate and violence.
GoDaddy and Google yanked the domain name for Daily Stormer after the rally.
Facebook, Twitter and Instagram are removing known hate groups from their services, and the music streaming service Spotify dropped what it considers hate bands.
Connect with the Southeast Missourian Newsroom:
For corrections to this story or other insights for the editor, click here. To submit a letter to the editor, click here. To learn about the Southeast Missourian’s AI Policy, click here.