NewsSeptember 16, 2005
Solae rebrands its soy lecithin product line
ST. LOUIS -- In an effort to increase customer recognition of its value-added lecithin product line, The Solae Company has renamed all current lecithin product offerings to Solec Soy Lecithin brand name. As part of an overall growth plan focused on customer satisfaction, the company is also upgrading the product and application support, packaging designs, and will be introducing new offerings for value-added functionality...
The Associated Press
ST. LOUIS -- In an effort to increase customer recognition of its value-added lecithin product line, The Solae Company has renamed all current lecithin product offerings to Solec Soy Lecithin brand name.
As part of an overall growth plan focused on customer satisfaction, the company is also upgrading the product and application support, packaging designs, and will be introducing new offerings for value-added functionality.
The Solae Company, based in St. Louis, Mo., serves food and beverage manufacturers, dietary supplement developers, retailers and consumers in 100 countries around the world.
Middle East, Latin America and the Asia/Pacific region. The company was formed through an alliance between Bunge Limited (NYSE: BG) and DuPont (NYSE: DD). For more about the health benefits of soy, including additional research and resources, please visit www.thesolaecompany.com.
--30--JS/na
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CONTACT: The Solae Company, St. Louis
Jane Schulenburg, 314-982-3929
jschulensolae.com
KEYWORD: MISSOURI
INDUSTRY KEYWORD: SPORTS MEDICAL FOODS/BEVERAGES RETAIL PRODUCT
SOURCE: The Solae Company Copyright Business Wire 2005
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