Huntsman mapping out 2012 strategy

NORTH CONWAY, N.H. -- Toeing the 2012 line, former Utah governor Jon Huntsman sounded like a full-fledged White House candidate Saturday set to join the field this month as he mapped out a campaign strategy that bypasses early-voting Iowa to focus on New Hampshire, South Carolina and Florida.

In an interview during a visit to New Hampshire's rural North Country, Huntsman said the Republican Party's nomination race has "never been this wide open."

The unsettled nature, he said, benefits the kind of campaign he's preparing to undertake.

"That uncertainty is good. It allows people to get in, assess, express their opinions, see whether their ideas rise or fall. ... It's unlike any other election cycle in recent history," Huntsman said between stops.

Just five weeks removed as President Barack Obama's ambassador to China, Huntsman said the GOP campaign at this point is about personalities, not policy, but that will change as the field firms up.

"This is the marketplace of political ideas. This is how America operates," Huntsman said. "It's a free market. It's free-wheeling. From the outside, it looks unpredictable. ... There's a circus-like free market."

He's not rushing to join that circus. He's skipping a debate June 13 in New Hampshire; he said he won't be an official candidate by then.

Iowa's lead-off caucuses are out for him, Huntsman said, because of his opposition to subsidies for corn-based ethanol. Why waste time trying to court Iowa voters who see that support as a way of life and a deal-breaker, he said.

"I'm not competing in Iowa for a reason," he said.

Look for him a lot in New Hampshire, where independent voters who can cast ballots in either party's primary are the largest political bloc. They twice rewarded Arizona Sen. John McCain in his presidential campaigns; many of Huntsman's advisers are veterans of those runs.

Then it's on to South Carolina, which is open to anyone, and then to Florida, which he called his "make-or-break state."

Television ads hold huge sway in Florida and Huntsman, a successful and wealthy businessman, could blanket the airwaves with ads if he makes it that far.

During a three-day New Hampshire swing to introduce himself to voters who have the nation's first primary, he held court at breakfast, indulged in ice cream at a fair and dropped by a veterans' hall.

That kind of campaigning, a hallmark of this state, contrasted with former Alaska governor Sarah Palin's visit last week, when she was treated more as a celebrity that a potential contender, or former Massachusetts' governor Mitt Romney's choreographed race-entering announcement on Thursday.

Huntsman is trying to portray himself as what an "honest broker" willing to say what others will not.