Einstein's advice inspired local public libraries to take a chivalrous approach to this year's summer reading programs, one that libraries hope will pull children's minds off the television and into a book.
"That's what we're trying to do this year, feed their imaginations," said Sharon Anderson, youth services coordinator at Cape Girardeau Public Library.
Cape Girardeau and Jackson public libraries have adopted a "Dragons, Dreams and Daring Deeds" theme for their summer programs, which began last week and run through the end of July.
This year, Anderson said children are encouraged to set their own reading goals and then meet those goals independently.
"It's more flexible and more of a challenge for those kids who really do like to read," Anderson said.
Students keep track of their reading and are eligible for weekly prizes through the program. This year, there are also "daring deeds shield" cards that suggest special activities, such as taking a walk along the river front or building a reading tent.
Anderson said around 1,000 children participate in Cape Girardeau's program, which kicked off Saturday with a magician's show. There will be other such events throughout the summer, including a Dragon Survivor Island competition with obstacle courses and games as well as a Renaissance fair.
Local educators say summer reading is important for older students as well. At Central High School, librarian Julia Jorgenson and faculty members put together a recommended summer reading list for students.
"I truly believe one of the best things moms and dads can do for their kids is hook them up with a book," Jorgenson said.
Through a 21st Century grant, the Central library is open from 11 a.m. to 1 p.m. every Tuesday this summer for students and the community.
"Reading for everybody is really powerful. I equate it with muscles, like to more sit-ups you do the better you are," Jorgenson said.
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