FEDERATION PRESENTS AWARDS TO 31 ENTRANTS IN ADVERTISING COMPETITION

Creative minds gathered Thursday night at the Show Me Center to recognize winners of the area's first ADDY awards.

The Advertising Federation of Southeast Missouri presented the awards to local competitors in six divisions.

More than 80 entries were judged by the Advertising Federation of Memphis. Thirty-one entrants from Illinois, Missouri and Kentucky were honored with awards.

Five of the winners received district level awards from the Ninth Advertising District, comprised of Missouri, Iowa, Nebraska and Kansas. Those winners advanced to the national level.

Seventeen Silver Awards, 14 ADDYs, five district awards and the Best in Show Award were presented.

The Best in Show award went to WTAO/105 FM radio for its bumper sticker promotion.

Other winners from the region: RV Productions Inc. for stationery packages, an annual report and a Womancare brochure for St. Francis Medical Center. In all, the company won the greatest number of awards.

"The idea was to bring a new style and fresh design to the area," said Jeff Vandeven, co-owner of RV Productions.

Southeast Missouri Hospital won two Silver Awards for its InforMed and Synapse newsletters. The hospital also received two Silver Awards for direct mailings and a Kid's Bee Safe magnet.

Concord Publishing received three Silver Awards for posters or business printing.

The Southeast Missourian Newspaper won two Silver Awards for color print ads.

In television and radio advertising, Southeast Missouri Hospital also won an ADDY. Missouri Delta Medical Center and WTAO/105 FM also received a Silver Award.

ADDY awards were also given to WTAO, WPSD-TV/channel 6, and KFVS/channel 12 for commercial spots.

Tom Emmendorfer of KFVS-TV/channel 12 received a district ADDY award for his commercial spot.

"I hope this will bring up the level of next year's awards and entries," he said. His advertisement for the newspaper was forwarded to national competition.

Red Letter Communications and Vision One Productions each received a Silver Award for a film sales presentation.

St. Francis Medical Center received an ADDY for its multimedia wellness campaign.

WPSD, KBSI-TV/FOX channel 23, and KFVS received Silver Awards for self-promotion spots. WPSD also won an ADDY in this division.

RV Productions and KBSI received ADDY awards for trademark designs.

The ADDY awards are judged on the basis of creativity and concept. The competition is the industry's largest and most representative competition, said Chris Moore, vice president of the ADDY committee.