EVANSVILLE, Ind. Lewis Bakeries, Inc., bakers of Bunny Bread, has been honored for its "Magic Lunch" commercial in television advertising.
The firm received a "Telly" award in the "animation" category. The commercial is set in a young boy's kitchen and features the Bunny Bread "Bunny," who helps the boy's mother prepare a magic lunch with Bunny Bread. The "Bunny" reappears at lunchtime when the boy's sandwich magically disappears.
Peggy S. Lewis, vice president of communications for the bakery, supervised the production, which was prepared by Ervin Marketing Creative communications in St. Louis.
The advertisement was introduced in St. Louis, and has appeared in several other markets, including the Cape Girardeau/Paducah market.
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