Toyota makes inroads at Daytona

~ The automaker had three of the top five times in Daytona 500 qualifying.

DAYTONA BEACH, Fla. -- Moments after pole qualifying for the Daytona 500 ended, Toyota official Lee White was asked how he felt about the Japanese automaker's results that day.

"Disappointed," replied White, senior vice president and general manager of Toyota Racing Development.

In the wake of Toyota placing three of its NASCAR Sprint Cup Camrys in the top five on last Sunday's speed chart, including Michael Waltrip locking up the outside front row position for Sunday's 50th running of "The Great American Race," that one word speaks volumes.

A year ago, Toyota moved up to what was then known as the Nextel Cup series and took its lumps.

Arriving at Daytona with the middle-of-the-pack Bill Davis Racing team and the brand new Michael Waltrip Racing and Team Red Bull operations, little was expected of the new brand. And little was produced.

Only four of eight Toyotas entered made the season-opening race.

Waltrip -- after embarrassing Toyota earlier in the week with a cheating scandal involving an illegal fuel additive -- was the top Camry qualifier, earning a 15th-place start by racing his way into the big event in one of the 150-mile qualifying races.

Teammate Dale Jarrett, who got into the race on the series champion's provisional, was the top Toyota finisher at 22nd.

None of the Camry quartet was ever a real contender in the 500-mile race.

As the season moved on, progress for the Toyota teams was agonizingly slow. They struggled just to qualify for races.

BDR's Dave Blaney gave the manufacturer its one and only pole last summer at New Hampshire, while the third-place finish by Red Bull's Brian Vickers last fall at Talladega was the best for a Toyota.

A year later, after a lot of hard work and the acquisition of the powerhouse Joe Gibbs Racing team as its marquee team, Toyota could be in the hunt for its first Cup victory on the sport's biggest stage.

TRD president Jim Aust tried to put the situation in perspective after the qualifying session and could hardly stop smiling.

"I'm super happy," he said. "This says a lot about where we were last year and where we are this year. You take it one step at a time, but I think we're on a much more level playing field now."

Aust said there are a number of reasons why Toyota enters the 2008 season as a serious contender rather than an afterthought.

A big one is that the Car of Tomorrow is now the only one Cup teams will be using, after splitting the 2007 season between the old car and the CoT.

"A year ago, we were scrambling because we had the old generation car and the new generation car," he explained. "We couldn't have chosen a tougher year to start this project.

"And we had to build a new engine and that takes time to get it right."

Another key, of course, is stealing away JGR, owner of three of the last seven Cup titles, with two-time champion Tony Stewart and rising stars Denny Hamlin and Kyle Busch as its current drivers.

Stewart finished second behind the Chevrolet of Dale Earnhardt Jr. in last Saturday night's 70-lap exhibition race, the first event of the season. It appeared he could easily have won with a little more drafting help.

"It's the same car that we ran for half the year last year, other than a different engine," Stewart said before the race, referring to the CoT. "If you can feel a difference in that car, then you need to be driving it because I can't feel a difference at all."

Jeff Button, who drives a Chevrolet for Richard Childress Racing, said he isn't surprised by Toyota's showing thus far.

"All the focus on Toyota has been with adding Gibbs, but I believe the other teams are stronger too," Burton said. "You know Toyota came in and increased the car count, made it tougher for everybody including themselves.

"Every team has had to respond to that and every team has had to be stronger to that. If you look back on it, I'm not sure there was a Toyota team at any point that was really locked into the races [in qualifying], so they had to pretty much earn their way in every week. I think that we will see some of those teams reverse that course this year."

With Waltrip already on the front row and teammate David Reutimann and Blaney, the fourth and fifth fastest drivers last Sunday, assured of being in the lineup for the 500, everyone has taken notice of Toyota.

Rick Hendrick, owner of the powerful Hendrick Motorsports team that includes Earnhardt, pole-winner and two-time reigning Cup champion Jimmie Johnson, four-time champion Jeff Gordon and Casey Mears, is also expecting Toyota to be tough in the 500, as well as serious contenders for the rest of the season.

"These Toyotas are awfully fast," Hendrick said.

"I predict this will be one of the best years we have had in NASCAR, with a lot of different winners and a very competitive season."