Mueller examining Cambridge Analytica, Trump campaign ties

WASHINGTON -- Special counsel Robert Mueller is scrutinizing the connections between President Donald Trump's campaign and the data mining firm Cambridge Analytica, which has come under fierce criticism over reports it swiped the data of more than 50 million Facebook users to sway elections.

Mueller's investigators have asked former campaign officials about the Trump campaign's data operations, particularly about how it collected and utilized voter data in battleground states, according to a person with direct knowledge of the line of inquiry but not authorized to discuss it publicly.

The investigators have also asked some of Trump's data team, which included analysts at the Republican National Committee, about its relationship with Cambridge Analytica, according to two former campaign officials. The campaign paid the firm just under $6 million for its work in 2016, according to federal records.

Authorities in Britain and the United States are investigating whether Cambridge Analytica may have used data improperly obtained from Facebook to try to influence elections, including the 2016 White House race.

The Trump campaign has distanced itself from the data mining firm, which had been financed by major Republican donors and, for a time, employed Steve Bannon, the conservative provocateur who later became Trump's campaign chief executive.

The exact role Cambridge Analytica played for the Trump campaign has remained murky.

Staffers at Cambridge Analytica made several overtures to the Trump campaign before eventually being retained. They first requested a meeting in spring 2015, before the celebrity businessman officially announced his candidacy, according to four former campaign officials who were not authorized to publicly discuss internal operations and spoke on condition of anonymity.

Alexander Nix, the Cambridge Analytica CEO captured on a sting video released this week, met with then-campaign manager Corey Lewandowski to make a pitch for the data-mining company's voter target products, including its so-called psychographic method.

Cambridge then went to work for the campaign of Trump's Republican rivals Ben Carson and Ted Cruz. But after Trump became the GOP's presumptive nominee, the data firm reached out again, this time to Paul Manafort, who had replaced Lewandowski to become campaign chairman.

Manafort also was skeptical about the effectiveness of the firm's methods, but Cambridge was hired.

With the Trump campaign concerned the RNC might not fully invest in Trump -- he had clashed repeatedly with the organization -- Cambridge was retained. Campaign finance records indicate the Trump campaign's first payment of $100,000 to the firm came in July 2016.

Five of the firm's staff members were assigned to work with the campaign's digital director, Brad Parscale.

Parscale and Jared Kushner, the candidate's son-in-law, emphasized using social media -- and particularly Facebook -- to better target voters and pressed its importance on Trump.

The campaign tapped Cambridge to build out a database of small-dollar GOP donors.

But when it became clear the RNC would share its much-improved data operation with the Trump campaign, Cambridge became de-emphasized. Two of the former campaign officials said their tools were not useful, though Parscale, during a Google forum a month after the election, said the firm became involved in daily tracking polls and helped inform the campaign's decisions on where to spend its resources.

All told, the Trump campaign paid Cambridge just under $6 million, according to Federal Election Commission records. The largest payment to Cambridge Analytica -- $5 million on Sept. 1, 2016 -- was made about two weeks after Bannon was appointed the chief executive of the Trump campaign, according to FEC records.

At the same time, another Mercer ally, pollster Kellyanne Conway, was named his campaign manager to replace Manafort.

Bannon, with the Mercers' backing, served as vice president of the firm from June 2014 to August 2016, when he joined the Trump campaign. He has since had a falling-out with the Mercers and with Trump over disparaging comments he made about the president's family.

Chris Wylie, a former Cambridge Analytica employee who became a whistleblower, said Cambridge had begun testing phrases such as "drain the swamp" and "deep state" well before Trump launched his campaign. The president began incorporating those concepts into his stump speech in the stretch run of the campaign, soon after Bannon came on board.

Wylie has said he fears the data was turned over to Russians who aimed to interfere with the U.S. election.

Parscale, who has been appointed Trump's 2020 campaign manager, has slammed the firm on Twitter for taking credit for Trump's victory. "So incredibly false and ridiculous," he wrote this week, declaring Cambridge's comments "an overblown sales pitch."