Stitch It International opens shop in Jackson

Stitch It International, a store specializing in embroidery machine sales, has expanded to a Jackson location at 507 E. Jackson Blvd.

Headquartered in Patton, Missouri, family owned Stitch It was founded in 1991.

"It's next generation embroidery and quilting, all of it," said Jessica Braeuner, an Oak Ridge native who manages the Jackson store.

"I was born and raised sewing and learned it the old way, [but] it's a dying art. A lot of people haven't picked it up from the grandparents like I did. Technology has taken this to where you can digitize photographs and embroider them — memory quilts, memory pillows, whatever your want. As long as you can thread match, your can embroider pretty much anything — bags, hats, shirts — and the machines do all the work. You don't have to push needles through by hand and make sure the stitches are perfectly lined up anymore. That's all calculated now by the machines."

Braeuner said classes are offered by Stitch It on how to use the new technology.

Jessica Braeuner displays a T-shirt produced on one of the embroidery machines for sale at Stitch It International's new store in Jackson. Braeuner manages the store at 507 E. Jackson Blvd.Jeff Long

Jessica Braeuner displays a T-shirt produced on one of the embroidery machines for sale at Stitch It International's new store in Jackson. Braeuner manages the store at 507 E. Jackson Blvd.Jeff Long

"Technology has definitely come into play and made [embroidery] easy. A lot of the younger generation are picking up machines for side hustles and making names for themselves doing basic logos, fancy shirts, cups, sublimation and toner printing," she said.

More information is available at www.siistore.com or at (573) 866-3676.

Do you want more business news? Check out B Magazine, and the B Magazine email newsletter. Go to www.semissourian.com/newsletters to find out more.