Newsmakers 2016: Brian Gerau

This isn't Brian Gerau's first time as a Newsmaker. In 2009, he was honored as one of Business Today's "40 Under 40." Now a bit older, a bit wiser, but just as meticulously dressed, Gerau continues to make a name for himself by helping make a name for others as director of the Jackson Area Chamber of Commerce.

Since becoming executive director of the chamber eight years ago, Gerau has watched the city grow. He credits the diverse business region for this, as the area is filled with both small and large businesses, including several industrial organizations.

"And we're anchored with two great hospitals and a wonderful university," Gerau says.

And with growing business comes a growing chamber, which has nearly doubled since he took his position. Since increasing twofold, membership has stayed steady, a fact of which he is extremely proud.

"In the chamber industry, you can't continually add 100 new members a year," Gerau says. "Your market, your pool just isn't that deep. The key to success in the chamber is retainment and making sure you keep your members happy. And grow a little if you can."

Brian GerauLaura Simon

The Jackson Area Chamber of Commerce relies on the work of volunteers, and Gerau makes sure to do his part, both in and out of the chamber. He does volunteer work for the American Red Cross, of which his wife is executive director, as well as a number of civic organizations.

"I understand volunteers and their role in the community," Gerau says, "and I try to volunteer and give my time whenever I can."

In fact, it was volunteer work that brought him into the executive director position. By serving as a volunteer for the chamber, he was on the radar of those in a position to hire him.

"Being in the chamber got my name in the chamber," Gerau says. "I'm living proof that if you want to better your position in the working community, networking and getting involved on committees is a great way to do it."