Business Today
CARBONDALE , Ill -- After almost 50 years in business, Jim Pearl Inc. in Carbondale became Auffenberg of Carbondale on Oct. 27.
Auffenberg has headquarters in St. Louis. It brings the number of Auffenberg dealerships to eight, all in Missouri and Illinois. Among them are dealerships in Cape Girardeau and Herrin. Most of them carry General Motors products.
Horses were a long-time trademark for Jim Pearl, who appeared in television commercials on a horse and wearing an Indian chief headdress.
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