Firstar signs being replaced

Business Today

New red, white and blue U.S. Bank signs have replaced the green Firstar Bank signs at 74 Firstar branches in Southeast Missouri. The new signs at Bloomfield, Essex, Poplar Bluff, Doniphan, Sikeston, Cape Girardeau, Willow Springs, Neelyville, Marble Hill and Jackson were in place by March 20.

The new U.S. Bank signage is the result of the merger of Firstar Corp. and U.S. Bancorp (NYSE:USB), which was completed on Feb. 27, 2001. At the time of the merger it was announced that Firstar locations would adopt the U.S. Bank name. The transformation of all Firstar Bank locations to the new U.S. Bank name will be completed by the end of summer 2002.

Customers will have 2,147 branch locations and 4,904 ATMs to do their banking when they travel to states in the West and Midwest. Customers have been notified and provided with additional information explaining the integration and the benefits of the new organization.

Over the upcoming months, the name change will continue to occur in Firstar's other markets. The organization has been communicating the name change to customers via targeted mailings, advertisements and a marketing campaign.

U.S. Bank is a subsidiary of U.S. Bancorp. With assets in excess of $171 billion, U.S. Bancorp is the eighth largest financial services holding company in the United States. The company provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions.