BusinessJuly 12, 1999
BUSINESS MEMO: NEW VF CONVERTIBLE?
Little more than a year after unveiling its hot New Beetle, Volkswagen is already thinking of changing it -- by cutting off the top. Robert Buechelhofer, board member in charge of sales and marketing, said the company will consider offering a convertible version of its retooled classic, although he wouldn't say when...
Little more than a year after unveiling its hot New Beetle, Volkswagen is already thinking of changing it -- by cutting off the top.
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Robert Buechelhofer, board member in charge of sales and marketing, said the company will consider offering a convertible version of its retooled classic, although he wouldn't say when.
Demand is already evident in the United States where the New Beetle hardtop debuted with great fanfare, tapping into strong baby boomer nostalgia for the popular 1960s "people's car."
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