BusinessMarch 13, 2000
BUSINESS MEMO: MORE TV ADS
It's not your imagination. The number of commercials on prime-time TV is at an all-time high, and it's even starting to worry the people who make the ads. Each hour of prime-time network television contained an average of 16 minutes, 43 seconds of advertising last November, a jump of 59 seconds in just a year, according to the American Association of Advertising Agencies...
It's not your imagination. The number of commercials on prime-time TV is at an all-time high, and it's even starting to worry the people who make the ads.
Each hour of prime-time network television contained an average of 16 minutes, 43 seconds of advertising last November, a jump of 59 seconds in just a year, according to the American Association of Advertising Agencies.
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Advertising "clutter" was already at an all-time high in 1998. The amount of ad time has gone up by nearly a 90 seconds in just two years.
The dramatic increase has some advertisers concerned their messages are being lost in the flood of commercials, in-house promotions and public service announcements.
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