BUSINESS MEMO: IMSA MEMBERSHIP

Prudential Insurance has achieved certification and membership in the Insurance Marketplace Standards Association (IMSA), an industry organization that established standards for ethical conduct in the insurance market place.

IMSA membership demonstrates that Prudential has adopted IMSA's principles of ethical behavior.

IMSA certifications involves an in-depth, two-part assessment of the company's life and annuity business, said Rocky Prasse, general manger of Prudential's St. Charles Agency.

Certification is re-validated every three years.

Prudential, which has an office in Cape Girardeau, provides insurance and financial services.