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BusinessJanuary 13, 1997

ATLANTA -- The Coca-Cola Co., without any announcement, has changed the design of the cans that carry its major brand. The Atlanta-based soft drink giant has eliminated the vertical white ribbon on its cans of Coca-Cola Classic and changed the wording design. The Coca-Cola logo, formerly vertical, is now almost horizontal, and wording has been added so that the can reads, "Always Coca-Cola Classic."...

ATLANTA -- The Coca-Cola Co., without any announcement, has changed the design of the cans that carry its major brand.

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The Atlanta-based soft drink giant has eliminated the vertical white ribbon on its cans of Coca-Cola Classic and changed the wording design. The Coca-Cola logo, formerly vertical, is now almost horizontal, and wording has been added so that the can reads, "Always Coca-Cola Classic."

The new design has been quietly introduced in Atlanta, New York, Chicago and other cities. Coca-Cola will replace the current cans and bottles in the United States and in other countries in the next two months.

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