Who's Who 2013: Erica Wheeler, Director of brand strategy at BOLD Marketing

Community involvement: United Way of Southeast Missouri -- campaign ambassador, New Year's Eve marketing chair; volunteer with Emerging Leaders Society; Tri-State Advertising & Marketing Professionals -- board of directors, secretary, communications committee, ADDY committee; Social Media Club; certified in Agency Operations through Second Wind

What's your No. 1 goal at work?

My No. 1 goal at work is to see our clients succeed and BOLD grow. Nothing is more rewarding than hearing a client talk about their growth due to the marketing strategies we've implemented for them. And I've been so blessed to see BOLD Marketing grow from the beginning. Everything we do is authentic and strategic, and it shows in the results of our work.

What motivates or inspires you?

I am inspired by people. Ultimately, people are at the heart of the work I do every day, and it's essential to know a broad range of audiences. Every person has a story and talent and motivations. It's such a unique thing to consider people so closely on a daily basis.

What do you consider your greatest professional accomplishment?

I think I have a long way to go to get to my greatest professional accomplishment. I've seen several clients' success, which is so rewarding. But it was pretty awesome to see my mom open her own business this year and be able to help her with branding and strategy.