KFVS, Saint Francis hospital take home top ADDY awards

Business Today

Humor and sentiment were the winning ingredients at the seventh annual ADDY Awards ceremony hosted by the Tri-State Advertising and Marketing Professionals at the University Center Ballroom in Cape Girardeau on Jan. 31.

The top two awards went to television spots featuring local television personalities getting bum-rushed by a squad of angry Jackson football players and a little boy asking his mother about the birds and the bees.

KFVS-12 won the Best In Show award for its high-school football promotion, "Football Friday Fakes," and Saint Francis Medical Center took home the People's Choice award for its promotion of its new OB unit. The television spot was titled "Where Do Babies Come From?"

In the KFVS spot, television personalities Bob Reeves, Mike Shain and Chad Fryman get interrupted doing what appear to be regular newscasts, only to be knocked off the screen by football players. Dan Timpe, a promotion director, was credited on the award.

Jeannie Fadler, vice president of patient care services at Saint Francis, accepted the People's Choice award, which was decided by the 130 attendees from the advertising, marketing, public relations and communications field.

In that spot, a little boy asks his mother where babies come from, and the perplexed mother pauses before giving directions to Saint Francis' new birthing center.

In addition to those awards, there were another 45 awards presented at the ceremony.

Tracey Glenn, president of the Tri-State Advertising and Marketing Professionals, said these awards represent the most creative and entertaining television, print and public service advertising.

The entries, except for People's Choice, were judged by industry professionals at Arkansas State University, including professors in the marketing department, printers in the area and media consultants.

Glenn said the club will pay for the ADDYs of Distinction, Best of Show and People's Choice awards to go on to district contests, and they then can go on to national judging. Other groups can pay for their entries to advance.

Listing of ADDY recipients

Citation of Excellence, Red Letter Communications Inc., logo design and corporate identity for Red Letter and Sure Decisions sales kit. Credits to Silvia Kinder, art director, Mike Simmons, copy writer.

In advertising for the arts, print media, magazine, Citation of Excellence to Rust Communications/Southeast Missourian for OFF! Volume II, Issue 7. Credits go to Greg Dowdy, designer, Paul Walker, publication adviser.

In sales promotion, audio/visual sales presentation, ADDY Award to Saint Francis Medical Center for its annual meeting video. Credits to Steven C. Bjelich, president and CEO, and Barbara Thompson, vice president of marketing.

Sales promotion, product or presentation, sales kit or product, an ADDY to Saint Francis Medical Center for its childbirth and pregnancy kit. Credits to Steven C. Bjelich, president and CEO and Barbara Thompson, vice president of marketing.

Citation of Excellence to S&W Productions for its "History of Paducah" done for William Clark Market House Museum. Credits to Terry Schmitt, director/producer, Linda Job, associate producer, Penny Baucum Fields, associate producer, Tom Prigge, writer, Alan Jackson, graphic designer, Tom Butler, host.

In collateral material, stationery package, Citation of Excellence to Concord Printing Services for its stationery done for Concord Printing Services. Credit to Kate Schaefer, designer.

In collateral material, poster, single, ADDY of Distinction to Southeast Missouri State University for its "Brown Bag" poster done for Southeast Missouri State University. Credits go to Nancy Kelley, coordinator of publication design.

In collateral material, special event material, invitation, ADDY Award to Capaha Bank for its "Toast Card" invitation done for Capaha Bank. Credits go to Sandy Ross, graphic artist.

In direct marketing, business to consumer campaign, flat, Citation of Excellence to Southeast Missouri State University for its Harrison College of Business series done for Southeast Missouri State University.

Citation of Excellence to Saint Francis Medical Center for its woman care, ortho, heart and neuro direct mail. Credits to Steven C. Bjelich, president and CEO, and Barbara Thompson, vice president of marketing.

In direct marketing, specialty advertising, other merchandise, ADDY Award to Southeast Missouri Hospital for "The Baby Experts" clipboard/pen. Credits go to Renee Bowerman, graphic designer.

Citation of Excellence Southeast Missouri Hospital for "The Baby Experts." Credits to Leigh Asmus, print advertising/graphic specialist, Joni Adams, webmaster.

In outdoor board, flat, ADDY Award to Saint Francis Medical Center for "Where Babies Come From." Credits to Steven C. Bjelich, president and CEO, and Barbara Thompson, vice president of marketing.

Citation of Excellence to Saint Francis Medical Center for "Blessed Are the Children." Credits to Steven C. Bjelich, president and CEO, and Barbara Thompson, vice president of marketing.

Outdoor board, extension/dimensionals, ADDY of Distinction to Saint Francis Medical Center for "So Big." Credits to Steven C. Bjelich, president and CEO, and Barbara Thompson, vice president of marketing.

In newspaper, fractional page, black and white, ADDY of Distinction to Rust Communications/Southeast Missourian for "Once Upon a Time" done for Michael Phipps. Credit to Erin Windbigler, graphic designer.

Citation of Excellence to Rust Communications/Southeast Missourian for In the Wine Cellar. Credits to Misti D. Harrison, graphic designer.

In newspaper, fractional page, color, Citation of Excellence to Saint Francis Medical Center for "The Gift of a Child." Credits to Steven C. Bjelich, president and CEO, and Barbara Thompson, vice president of marketing.

Newspaper, full page, color, Citation of Excellence to Saint Francis Medical Center for its Level III NICU ad. Credits to Steven C. Bjelich, president and CEO, and Barbara Thompson, vice president of marketing.

Citation of Excellence to Saint Francis Medical Center for its Father's Day ad. Credits to Steven C. Bjelich, president and CEO, and Barbara Thompson, vice president of marketing.

Citation of Excellence to Saint Francis Medical Center for its OB open house print ad. Credits to Steven C. Bjelich, president and CEO, and Barbara Thompson, vice president of marketing.

In newspaper, campaign, color, Citation of Excellence to Saint Francis Medical Center for "Weekly Health Page." Credits to Steven C. Bjelich, president and CEO, and Barbara Thompson, vice president of marketing.

In interactive media, Web site, Citation of Excellence to Southeast Missouri Hospital for www.southeastmissourihospital.com. Credit to Joni Adams, webmaster.

In radio, local, 60 seconds, ADDY Award to Zimmer Radio Group for "Flashback" done for McDonald's. Credit to Bryan Young, writer-producer.

Citation of Excellence to Bi-State Convenience Stores for "Singing in the Rain." Credits go to Bryan Young, writer/producer, Scott Blank, concept writer/producer.

Citation of Excellence to Zimmer Radio Group for "Join the Club" done for Tractor's Classic American Grill. Credits go to Bryan Young, writer/producer, Erik Sean, Madison Blankenship, Alex Beussink and Logan Bartles, talent.

Television, local, 30 seconds, ADDY of Distinction to Saint Francis Medical Center for "Where Do Babies Comes From?" Credits to Steven C. Bjelich, president and CEO, Barbara Thompson, vice president of marketing, and Mark Thompson, senior account executive with The Roberts Group. This also won People's Choice.

ADDY of Distinction to Southeast Missouri Hospital for "Regional Heart Center #1" done for Southeast Missouri Hospital. Credit to Keith Whitworth, producer.

ADDY Award to Saint Francis Medical Center for "Big Brother." Credits to Steven C. Bjelich, president and CEO, Barbara Thompson, vice president of marketing, and Mark Thompson, senior account executive with The Roberts Group.

Citation of Excellence to Saint Francis Medical Center for its "Doctor Testimonial" full vocal done for Saint Francis Medical Center. Credits to Steven C. Bjelich, president and CEO, Barbara Thompson, vice president of marketing.

Citation of Excellence to KFVS-12 for its "Beggs' Pumpkin Patch." Credit to Niki Hennrich, producer.

In television, local, 60 seconds or more, ADDY Award to Saint Francis Medical Center for "Medical Minute: Ultrasound in the ER." Credits to Steven C. Bjelich, president and CEO, Barbara Thompson, vice president of marketing.

Citation of Excellence to Saint Francis Medical Center for its "Doctor Testimonial: Cardiac." Credits to Steven C. Bjelich, president and CEO, Barbara Thompson, vice president of marketing.

Citation of Excellence to Saint Francis Medical Center for "Medical Minute: Hyperbaric Oxygen Therapy." Credits to Steven C. Bjelich, president and CEO, Barbara Thompson, vice president of marketing, and Mark Thompson, senior account executive, The Roberts Group.

In television, local, campaign, Citation of Excellence to Saint Francis Medical Center for "OB: Where do babies come from?/Big Brother." Credits to Steven C. Bjelich, president and CEO, Barbara Thompson, vice president of marketing.

In television, self-promotion, campaign, ADDY of Distinction to KFVS-12 for its "Football Friday Fakes." Credit to Dan Timpe, promotion director. This also won Best of Show.

Citation of Excellence to KFVS-12 for "Does It Work Wednesday." Credit to Todd Long, promotions producer.

In television, regional/national, single, consumer services, professional, Citation of Excellence to Media Consultants for "Friends," done for Missouri Mutual. Credits go to Rich Wrather, creative director, and Alan Brown, voice over.

In mixed media campaigns, business to business, regional/national, ADDY of Distinction to Red Letter Communications Inc. for "GardenPower Station" sales promotion. Credits go to Silvia Kinder, art director, Andy Chronister, video producer.

Citation of Excellence to Media Consultants for "Works for Us, Works for You" done for Sikeston Department of Economic Development. Credits go to Juli Aldredge, art director, Rich Wrather, creative director, Alan Jackson, webmaster.

In mixed media campaigns, business to consumer, local, ADDY of Distinction to KFVS-12 for its "Beat of the Heartland" done for KFVS-12. Credits to Paul Keener, marketing manager, Dan Timpe, promotion director, Teresa Connell, graphic artist, Todd Long, promotion producer.

ADDY of Distinction to Saint Francis Medical Center "OB Open House." Credits to Steven C. Bjelich, president and CEO, Barbara Thompson, vice president of marketing.

Citation of Excellence to Southeast Missouri Hospital for "Experience, Comfort, Satisfaction" campaign. Credits to Leigh Asmus, print advertising specialist, Joni Adams, webmaster, Jay Wolz, campaign coordinator, Keith Whitworth, audio/video specialist.

In industry self-promotion, agency/design studio/freelancers, graphic, ADDY Award to Concord Printing Services for "Color Speaks" mailer. Credits go to Kate Schaefer, designer, Mike Tenholder, creative director.

Citation of Excellence to Red Letter Communications Inc. for its GardenPower press kit. Credits to Silvia Kinder, art director, Cindy Gage, account executive.