Steve and Vickie Bollinger of Jackson were recent winners of a 2000 Ford Taurus in the college football Bowl Championship Series (BCS), a national promotion sponsored by Ford Motor Co.
Ford presented a Taurus for every touchdown scored during the four-game Taurus Touchdown Drive Sweepstakes.
During each of the four games, Ford Taurus commercials contained a winning signal demonstrated by an on-screen referee. After the game, registered participants were called. If they could identify the winning signal, they won a new Taurus.
A total of 31 new cars were presented by Ford. More than 200,000 people registered.
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