BusinessJanuary 2, 1996
BUSINESS MEMO: WHITE TOP AUTO COLOR CHOICE
White is still the top color choice for new cars and trucks. Dark green made a strong challenge for supremacy last year, but white maintained its hold as the color of choice on most cars and trucks in 1995. Dark green was the choice of sport and compacts cars and second in two other categories. But white was first in luxury cars, full-intermediate vehicles, trucks and vans, and second in sport-compact, less than 1 percent behind dark green...
White is still the top color choice for new cars and trucks.
Dark green made a strong challenge for supremacy last year, but white maintained its hold as the color of choice on most cars and trucks in 1995.
Dark green was the choice of sport and compacts cars and second in two other categories. But white was first in luxury cars, full-intermediate vehicles, trucks and vans, and second in sport-compact, less than 1 percent behind dark green.
Most popular colors:
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Luxury: White, 14.9 percent, light brown, 13.4; dark green, 13 and black, 9.7.
Full-intermediate: white, 18.9 percent; dark green, 17.3; medium red, 11.2 and light brown, 9.7.
Sport-compact: Dark green, 15.2 percent, white, 14.4; medium red, 11.3; and black, 11.2.
Trucks-vans: white, 23.8 percent, dark green, 15.9 percent; black, 9.1 and bright red, 8.5.
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