BusinessAugust 4, 1997
BUSINESS MEMO: NEW P&G DIAPER PRODUCT
The Procter & Gamble Co., headquartered in Cincinnati, will introduce a new disposable diaper product next fall. The company will ship millions of free samples of Pampers Gentle Touch to homes and hospitals throughout the United States. The new product, which will be on the market in September, contains a patented combination of three skin-soothing ingredients good for a baby's skin, said P&G officials...
The Procter & Gamble Co., headquartered in Cincinnati, will introduce a new disposable diaper product next fall.
The company will ship millions of free samples of Pampers Gentle Touch to homes and hospitals throughout the United States.
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The new product, which will be on the market in September, contains a patented combination of three skin-soothing ingredients good for a baby's skin, said P&G officials.
The ingredients include aloe, known for its skin-softening ability, petrolatum, found in lip balm and diaper-rash ointments; and stearyl alcohol, used in baby lotions and antiperspirant sticks.
The new diapers will be selling for the same price as regular Pampers.
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