Radio station KMPL in Sikeston is now Radio 1520 KRHW.
The programming will not change, said Rick Lambert, general manager of KMPL-AM and KBXB-FM.
The call letters were changed, said Lambert, to honor Ruth Harrelson Withers, mother of the station's owner, W. Russell Withers Jr.
Mrs. Withers was born in Sikeston and was a lifelong resident in Southeast Missouri. She died June 17.
Withers Broadcasting has owned the stations in Sikeston since April 1996. The company also owns KGMO-FM and KAPE-AM in Cape Girardeau, along with other radio and television stations nationwide.
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