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BusinessApril 21, 1997

The sale of KFVS-TV to Raycom Media Inc. has been finalized. KFVS-TV in Cape Girardeau was among seven stations sold by AFLAC Inc., a Columbus, Ga.-based insurance company, to the Montgomery, Ala., Raycom Media company. The $485 million deal was announced in August. The sale was finalized at midnight April 15...

The sale of KFVS-TV to Raycom Media Inc. has been finalized.

KFVS-TV in Cape Girardeau was among seven stations sold by AFLAC Inc., a Columbus, Ga.-based insurance company, to the Montgomery, Ala., Raycom Media company.

The $485 million deal was announced in August. The sale was finalized at midnight April 15.

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Raycom is only the third owner of KFVS-TV.

The television station was founded by the late Oscar C. Hirsch, a Cape Girardeau businessman and broadcasting pioneer who received his first radio broadcasting license in 1925. The first KFVS-TV broadcast debuted Oct. 3, 1954.

KFVS is housed in Hirsch Tower, a 13-story building built in 1967-68 in the 300 block of Broadway in downtown Cape Girardeau.

In 1979, the 83-year-old Hirsch sold the station to AFLAC. Hirsch died Aug. 17, 1992, at age 96.

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