BUSINESS MEMO: INVESTMENT FIRM CITED

Edward Jones Investment has been recognized by two national magazines.

The St. Louis-based financial-services firm scored No. 1 in Registered Representative magazine's 1996 survey of the nation's top eight financial-services companies and made its third appearance on the "Forbes 500" list of the 500 largest private companies, based on revenues.

This is the fourth year Jones took first in Registered Representative's survey, which polls 400 brokers who grade their firms on 19 different categories. Jones scored higher than any firm on 15 of the categories.

Jones was ranked 270th in Forbes magazine's Forbes 500, up 16 places from its 1995 ranking. The ranking is based on reported revenues of $720 million with operating profits of $104 million and net profits of $58 million.

Jones has more than 3,300 offices in 50 states, including Cape Girardeau and Jackson.