BUSINESS MEMO: AD GROUP TO MEET THURSDAY

The Tri-State Advertising and Marketing Professionals group will meet Thursday at 5 p.m. in the Ballroom of the University Center on Southeast Missouri State University campus.

Ilene Siemer, one of the advertising executives responsible for the award-winning "Got Milk" campaign, will be guest speaker.

Siemer is group manager in the consumer marketing division of BSMG Worldwide Marketing Communications, headquartered in Chicago. Her clients include the Milk Processor Education Program, Dairy Management Inc., Quaker Oats Co. and Dixie Cups.

She will discuss the popular "Milk Mustache Campaign," including conception, target audiences, role of publication relations, advertising and promotion, and the results of the campaign.

Siemer recently returned from six months at BSMG's London office, where her clients included Cadbury Chocolate, Fujifilm and the English Gardening Collection, a gardening catalog.