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NewsDecember 20, 2003

OAK BROOK, Ill. -- McDonald's Corp. is ready for the next step in its latest big marketing push: Advertise the fries. The hamburger chain said Friday it has chosen the DDB Worldwide agency, led by DDB Chicago, to develop a worldwide french fry advertising campaign in 2004. Details of the agency's creative proposal were not disclosed...

The Associated Press
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OAK BROOK, Ill. -- McDonald's Corp. is ready for the next step in its latest big marketing push: Advertise the fries. The hamburger chain said Friday it has chosen the DDB Worldwide agency, led by DDB Chicago, to develop a worldwide french fry advertising campaign in 2004. Details of the agency's creative proposal were not disclosed.

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