JOKKMOKK, Sweden -- In the monochrome gloom of the Arctic winter, the intense blues and reds of Sami ceremonial garb glow like the promise that summer will return someday.
When Samis, the reindeer-herding indigenous people once known as Lapps, converge on Jokkmokk for the annual winter market, the gray skies and white snow seem to recede, becoming just a background for the finery -- sapphire coats stitched with yellow and orange, caps topped with shimmering crimson plumes.
As they lead reindeer through the streets lined with market stalls, visitors stiffened by 20 degrees-below-zero temperatures lean close, as if to partake of some radiant heat.
Samis have been coming to this town of 3,000, perched just above the Arctic Circle, for a market in the first week of February since the early 1600s. In 2004, the Feb. 5-7 gathering marks the event's 399th year.
It began under royal order as a way for Sweden's rulers to keep an eye on commerce and ensure that taxes were being paid, and to expose the pagan Sami to Christian proselytizing. In recent decades, it's also become an opportunity for visitors to get a taste of Sami life without the rigors of venturing into the frigid forests.
What they find is a life that is harsh but sophisticated. Sami craftwork is marked by its understated elegance -- intricately carved objects of antler and wood, knives so well-balanced that the hand seems to draw strength from them.
Visit with reindeer
The nightly performances of "jojk" singing also reflect this combination of the crude and the elevated. The songs are meant to evoke or identify with something in nature -- a bear, a fox, moose -- and at first the jojks sound to an outsider as bleak and rough as the landscape. But listen awhile and the hypnotic, even ecstatic, qualities stealthily take over.
Visitors also get close exposure to reindeer, a revelation for anyone who knows them only through Christmas songs and thus thinks of them as goody-goody Rudolphs. Though compact, they're tough and powerful, and as they're led through town, there's a glint of fierce mischief dancing in their eyes.
They get to show that side of their nature on the Tavaltissjoe, the lake on the edge of Jokkmokk, when the reindeer races are held, charging full-tilt across the snow as if they want to get as far from humans as possible.
If an outsider shows up in Jokkmokk feeling underdressed for the piercing cold, he can find warm clothes in abundance and at appealing prices at the market. This may be the world's premier place to buy socks -- rough wool, cuddly angora, high-tech thermal fibers and a wide selection of joke socks. A favorite for Swedes shows a goofy-looking antlered creature and the inscription "Trevlig alg" -- meaning "nice moose," but a homonym for "Have a good weekend." The Ajtte museum is also a popular place to get warm, with the added advantage that it contains extensive and detailed exhibits on Sami history and culture. The $5 admission price is good for a year's worth of visits,
Winter charms
For most visitors, though, one day in Jokkmokk is enough to thoroughly appreciate the market. After that, northern Sweden's other winter charms are at hand. Just two hours to the northwest lies Jukkasjaervi, home of the renowned Ice Hotel, with a sauna constructed so that one can scan the sky for the aurora borealis while sweating in tropical heat.
Lulea, a coastal city to the southeast, has exceptionally fine cross-country skiing in the formidable hills on the edge of town and excursions into the frozen archipelago can be arranged. Lulea also has the UNESCO world heritage site Gammelstad, a collection of hundreds of cabins clustered around a 15th-century cathedral. The church has a glowing gilded interior and, like the Samis' coats, is redolent of warmer times.
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