Hot Springs promotes fishing angle

HOT SPRINGS, Ark. -- The Hot Springs Advertising and Promotion Commission has reached an agreement with Mike Wurm, a top bass angler, to help promote the city to travelers.

"We couldn't think of a more appropriate way to help spread the word about Hot Springs' reputation as a fishing destination than by having a true fishing legend like Mike Wurm represent the city in at least 20 professional tournaments in 15 states during 2006," commission director Steve Arrison said.

Hot Springs hosted the high-profile FLW Championship bass tournament this year, which drew broadcast and print coverage. Rather than sponsor a lesser tournament in the coming year, the commission chose to seek exposure with Wurm, an angler who has a regular presence in big tournaments. Wurm is a seven-time B.A.S.S. Classic qualifier and four-time FLW Championship qualifier, in 2006.

Arrison said more than 40,000 people came to the Hot Springs Convention Center for weigh-ins and an outdoors show.