TIME TO GIVE IS NOW

Even when there are no disasters at hand, agencies served by the Cape Girardeau Area United Way and other charitable efforts need support to maintain their many worthwhile programs. But the wallets and purses aren't yielding as many dollars as hoped, despite the need for strong support.

Last year, United Way raised $508,000, but $20,000 of that went directly to flood relief. When tragedy strikes, hearts are touched and giving is an appropriate response. The flood victims clearly needed help, and they got it.

This year's campaign goal is $520,000, an ambitious figure that anticipated United Way supporters would give more, even without another flood. Or tornado. Or firestorm. Or earthquake.

Last year, United Way collected $488,000 for its member agencies. So far this year, there is only $425,000 collected, which is not only short of the goal but still behind last year's giving for United Way agencies.

United Way isn't the only fund-raising effort feeling the pinch. Giving to Toybox -- a project of the Cape Girardeau Jaycees, the Southeast Missourian and the Salvation Army -- is lagging. Typically, donations to this effort pick up as Christmas draws nearer. But the need to fill requests from children who otherwise face a bleak Christmas is here. Right now.

So what is the problem? Is it too warm to think about Christmas giving? Are potential donors thinking more about the beautiful autumn we have had than they are about the holidays? Would a good, old-fashioned blizzard get folks inthe mood to help United Way, Toybox and the many other fine holiday projects?

If you can, give now. Think about those who benefit from the United Way agencies and holiday projects. Put yourself in their place. Your generosity is the key to a successful giving effort. It is greatly appreciated.