BusinessJune 4, 2001
MEMO: P&G AND VIACOM ANNOUNCE AD DEAL
Procter & Gamble Co. plans to spend $300 million over the next year to pitch its Tide detergent, Crest toothpaste and other consumer products over Viacom Inc.'s CBS, MTV, Nickelodeon and other television outlets. The deal announced Thursday marks one of the first times a major media company has dealt directly with a big advertiser to sell a package of ad opportunities across such a large number of properties...
Procter & Gamble Co. plans to spend $300 million over the next year to pitch its Tide detergent, Crest toothpaste and other consumer products over Viacom Inc.'s CBS, MTV, Nickelodeon and other television outlets.
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The deal announced Thursday marks one of the first times a major media company has dealt directly with a big advertiser to sell a package of ad opportunities across such a large number of properties.
It is a one-year agreement, but P&G and Viacom anticipate that it will become a longer alliance if it meets their expectations, P&G spokesman Tom Millikin said Thursday.
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