United Way campaign

With its 2010-2011 fundraising campaign coming to a close, the United Way of Southeast Missouri recently announced it is $84,500 short of its campaign goal of $1.01 million.

Despite coming up short of its goal, organizers are pleased with this year's campaign.

There are several positives to take away from this year's campaign. More than 30 local companies increased their donations from last year. And 1,100 individuals increased their contributions this year by at least $1 a week, an effort which produced an additional $163,000 in donations. Also, thanks to an effort to reach those who don't give through payroll deduction campaigns, more than $20,000 was raised.

Campaign contributors are making a difference in the lives of many, especially now when the need for assistance is so great. John McGowan, United Way director of community impact, said assistance requests from agencies providing basic needs have doubled this year.

Thank you to all the individuals and companies who participated in this year's campaign. Your generosity is appreciated. And if you haven't already given to the United Way, consider doing so and helping those less fortunate.