LETTERS TO THE EDITOR: NEGATIVE GAMBLING COMMERCIALS OFFEND

To the Editor:

This is to express my outrage at the groups responsible for the commercials on channel 12 promoting Lady Luck's proposal. The groups I am referring to are Lady Luck and the South Cape Development Company.

Any first year marketing major knows you don't sell your product (in this case proposal) by knocking your competitor. The only reason anyone would use such a tactic is if their product (proposal) wouldn't stand on its own merit. We have not heard Lady Luck say anything that would make us assume their proposal was better without knocking the proposal of Boyd Gaming. On the other hand, I have not seen The Boyd Group say anything about Lady Luck in any of their commercials or other advertisements they have run. Would this be because one proposal will stand on its own and one will not?

Using Lady Luck's own advertisement I would like to address a second issue. They claim that all the Boyd Group offers is a parking garage and a restaurant, while they offer a 200-room motel, a 9-hole golf course, a marina, a put-put golf course, a trolley, and an open air market (which, in reality, already exist as Farmer's Market). What I find amazing about this is the fact that Lady Luck's bid is only approximately 6 million dollars more than the Boyd Group's. Must we then assume that all of this, plus the enormous amount of fill dirt, can be done for 6 million dollars?

My final question is directed at the members of the South Cape Development Company. If you are so intrigued with Lady Luck why don't you come out in the clear by name?

DONALD D. FARROW

Cape Girardeau, Mo.