United Way's 2003 campaign looks strong

Recent years have been uncertain times for philanthropic organizations across the nation, particularly those depending on donations to fund vital programs that enhance the quality of our lives.

But fund-raising organizations that have demonstrated, year after year, the positive impact they have on the communities they serve have continued to enjoy strong support. Indeed, organizations like the Area Wide United Way have seen annual increases in the levels of annual giving.

Area Wide United Way serves Cape Girardeau, Jackson, Scott City and Perryville. From this area covering portions of three counties has come solid support for the aims of United Way. And the local United Way organization has grown stronger as it has found innovative ways to address community needs.

The United Way is still one of the best ways to contribute to worthwhile community organizations. With one donation, each supporter is helping 32 agencies that have passed the scrutiny of United Way's assessment process. In addition, payroll deductions for United Way donations are offered by many employers, which makes contributing easy and affordable.

Don Fisher, chairman of this year's campaign, has every right to be excited about donation reports so far. The Area Wide United Way reported last week that it is one-third of the way to reaching its $935,000 goal for 2003. Every indication is that in-house efforts by businesses and industries are going extremely well this year. Several employersâ big and small, are reporting huge increases in overall giving, and there are equally positive reports from those conducting employee campaigns for the first time.

In recent years, the United Way has become much more than a conduit for donations to participating agencies. Several programs aimed at providing aid in the community where it is needed most have been developed.

To better understand what the community's needs are, United Way conducts regular assessments. The beneficiaries of these assessments are individuals whose needs, for whatever reason, aren't being met by social-service and governmental programs. As a result, United Way has set up a Local Assistance Network to coordinate available services. A First Call for Help program attempts to connect those in need with resources likely to provide assistance. And in recent weeks United Way has added a caseworker to its staff to provide one-on-one aid to those individuals whose plight otherwise might never be addressed.

In addition, United Way provides training to other organizations in the areas of leadership and grant writing. And the Success by 6 program, with the help of a grant, seeks to make sure youngsters about to enter school are prepared to do their best.

Area Wide United Way boasts that 99 cents of every dollar donated stays in the community. That's an enviable record, because contributors like to know that their money is being put to good use. Most of United Way's donations are allocated to its 32 participating agencies. But a portion is set aside to meet community needs that are identified during the year.

United Way is a tremendous community asset. Anyone who hasn't contributed or made a pledge has an opportunity now, during the annual campaign, to be part of making a difference in our community.