Playboy to publish Vegas magazine

LAS VEGAS -- "Vegas is an attitude, a hormone," says Michael Carr, a former president of Playboy's publishing division. "It's a level of energy, mystique, sensuality that lives in a person's heart no matter where they are."

So Carr, now vice president of business development for Greenspun Media Group, has teamed up with the publisher of the hip Miami magazine Ocean Drive, to create a glossy magazine called Vegas. It hits newsstands this month in seven major U.S. cities, including New York, Los Angeles, Chicago and Dallas.

You won't find hard-hitting journalism in Vegas the magazine, but you will get an occasionally naughty peek at the beautiful people.

The 196-page inaugural edition features the supermodel Heidi Klum wearing a Versace dresson the cover.

Part New York magazine and a sexy slice of Maxim, the magazine is a joint venture by the Greenspun Media Group, which publishes the Las Vegas Sun, Las Vegas Weekly and Showbiz Weekly, and SoBe News Inc., which publishes Ocean Drive.

It's aimed at "people who have either made it or (are) on their way to making it," said Jerry Powers, publisher of Ocean Drive. "We want to cover the Leonardo DiCaprios who go there on the weekend."