Oktoberfest in Jackson promises a range of fun

Jackson's second annual Oktoberfest will give residents the opportunity to revel in their German heritage. Or the chance to fake it.

"It's a lot like St. Patrick's Day; everybody becomes Irish then," Alex Skelton, craft brand manager at Bluff City Beer, said. "Oktoberfest is the same way. Everybody's German, and it's a great way to appreciate everybody's company."

Organizer Bob Schooley explained this year's event, set for Oct. 11 in uptown Jackson, coincides with Jackson's bicentennial and will have all the trappings of a proper Oktoberfest.

A costumed pet parade, firetruck parade and chalk art will be organized for children, as well as authentic German pretzels, bratwurst, polka music and beer.

"Probably the largest focal point of the event will be the vast number of craft beers, and we're bringing in Hofbrau, which is the official beer they serve in Munich," Schooley said. "People think polka and they think, 'What?' but when you're drinking the authentic German beer and you're with other people, it's a legitimate ambience."

Polka music will be provided by Pat Schwent of Saxy Jazz and her Bierfass German Band. Those Darned Argyle Socks and Old School Hype will perform later in the evening.

Schooley said Jackson also will be filled with craftsmen and artisans with all manner of wares on display.

"We've required each vendor to be handcrafted this year," Schooley said. "We've got a lot of handcrafted jewelry, soaps, afghans ... you name it. There will even be a blacksmith and a woodcarver."

Last year's event saw an estimated attendance of nearly 5,000 -- a turnout Schooley called "wildly successful." This year, he's trying to double that.

"Last year's festival, I can only describe it as viral. It was fantastic," Schooley said. "We bought 400 tasting steins, but they went fast."

Schooley encouraged residents of all ages to come to the event, explaining that there's fun for everyone.

"Atmosphere. It's a wonderful atmosphere," Schooley said. "I've never seen people getting together like that. It's really a great time."

tgraef@semissourian.com