'Batman v Superman' falls 68 percent in second weekend

LOS ANGELES -- Word of mouth might be kryptonite for "Batman v Superman: Dawn of Justice," which fell a steep 68 percent in its second weekend in theaters according to comScore estimates Sunday.

The superhero pic earned an estimated $52.4 million over the weekend, easily besting the modest new openers such as "God's Not Dead 2" and "Meet the Blacks."

The Zack Snyder movie cost a reported $250 million to produce and about $150 million to market. It has earned an estimated $261.5 million to date.

It's a critical launching point for a series of interconnected movies in the DC Comics Universe from Warner Bros. that will include this year's "Suicide Squad" and next year's "Wonder Woman" and two "Justice League" movies, which is why its early performance -- and hold -- are being so scrutinized.

Superhero movies tend to be frontloaded with fans, and a near 60 percent fall is not uncommon for major blockbusters in weekend two.

"Sometimes the bigger they are, the harder they fall," said Paul Dergarabedian, comScore's senior media analyst. "This is often what happens when you have films that rank in the top 10 debuts of all time."

Snyder's "Man of Steel," for instance, fell 64.6 percent in its second weekend, and even "The Dark Knight Rises" dropped a hefty 61.4 percent.

Things aren't terribly different in the Marvel universe, either. Disney's "Avengers: Age of Ultron" tumbled 59.4 percent and Fox's "X-Men: Days of Future Past" plunged 64.2 percent.

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to comScore. Final domestic figures will be released today.

1. "Batman v Superman: Dawn of Justice," $52.4 million.

2. "Zootopia," $20 million.

3. "My Big Fat Greek Wedding 2," $11.1 million.

4. "God's Not Dead 2," $8.1 million.

5. "Miracles From Heaven," $7.6 million.

6. "The Divergent Series: Allegiant," $5.7 million.

7. "10 Cloverfield Lane," $4.8 million.

8. "Meet the Blacks," $4.1 million.

9. "Eye in the Sky," $4.1 million.

10. "Deadpool," $3.5 million.