custom ad
May 31, 2019

LOS ANGELES -- Moviegoers voted with their dollars and chose the familiar over the new this Memorial Day weekend. The Walt Disney Co.'s live-action remake of "Aladdin" crushed the competition at the box office, which included two new original R-rated films that opened as counterprogramming to the family pic: The critically acclaimed teen comedy "Booksmart" and the horror movie "Brightburn."...

By LINDSEY BAHR ~ Associated Press
This image released by Disney shows Mena Massoud as Aladdin, left, and Will Smith as Genie in Disney's live-action adaptation of the 1992 animated classic "Aladdin."
This image released by Disney shows Mena Massoud as Aladdin, left, and Will Smith as Genie in Disney's live-action adaptation of the 1992 animated classic "Aladdin."Disney ~ Associated Press

LOS ANGELES -- Moviegoers voted with their dollars and chose the familiar over the new this Memorial Day weekend. The Walt Disney Co.'s live-action remake of "Aladdin" crushed the competition at the box office, which included two new original R-rated films that opened as counterprogramming to the family pic: The critically acclaimed teen comedy "Booksmart" and the horror movie "Brightburn."

But the strategy didn't quite work. "Aladdin" did better than expected, grossing an estimated $86.1 million to take the top spot at the North American box office, according to studio estimates Sunday. It'll likely pass $100 million this week. The others didn't even break $10 million.

"Aladdin," a musical-adventure directed by Guy Ritchie, stars Will Smith, Mena Massoud and Naomi Scott and draws heavily on the music and story of the 1992 animated film (the top earner of that year) it's based on.

"We're delighted," said Cathleen Taff, Disney's president of theatrical distribution. "Between the fun action-adventure and spectacular music combined with the cast, which is so charming and has such great chemistry together, we've hit something that fans are embracing and walking out of wanting to share with others."

Audiences, who were 54% women and 51% families, gave the remake an A CinemaScore, which is much more promising for its continued success than the tepid critical reviews. The studio also got another metric with the newly launched verified Rotten Tomatoes audience rating. Over 7,000 people rated the film to give it a 93%.

Receive Daily Headlines FREESign up today!

"I'm so pleased that Rotten Tomatoes launched this, it means people bought the ticket. You can trust that people giving you the score actually sat through the movie," Taff said. "We couldn't ask for a better barometer of fan reception."

With an international gross of $121 million, "Aladdin" already has earned over $207 million globally. It cost a reported $183 million to produce.

The top few spots at the holiday box office were populated by known brands and sequels. "John Wick: Chapter 3 -- Parabellum," now in its second weekend, placed second with $24.4 million. "Avengers: Endgame" took third with $16.8 million, and "Pokemon Detective Pikachu" landed in fourth with $13.3 million.

Original films are struggling to attract significant audiences at the moment. Sony's modestly budgeted horror movie "Brightburn" opened in fifth with $7.5 million. The James Gunn-produced film starring Elizabeth Banks puts a sinister spin on the Superman myth and has received mediocre reviews from critics.

A surprise for many, however, was "Booksmart," an Annapurna film distributed by United Artists Releasing, which debuted in sixth with only $6.5 million, despite excellent reviews and steady buzz from its SXSW film festival debut. Although in line with studio expectations going into the weekend, some had thought this would be a summer breakout hit.

Olivia Wilde directed the film starring Kaitlyn Dever and Beanie Feldstein as two teenage overachievers and rule-followers who decide to go to a party on their last night of high school. Many compared it to "Superbad," which opened in August 2007 to $33 million.

Story Tags
Advertisement

Connect with the Southeast Missourian Newsroom:

For corrections to this story or other insights for the editor, click here. To submit a letter to the editor, click here. To learn about the Southeast Missourian’s AI Policy, click here.

Advertisement
Receive Daily Headlines FREESign up today!