LOS ANGELES -- The Emmys keep buying what "Mad Men" is selling. The 1960s Madison Avenue saga won its fourth consecutive best drama series award Sunday, while big-hearted romp "Modern Family" claimed its second best comedy trophy.
"Modern Family" producer Steve Levitan, whose picture of the American family today includes gay couples and interracial families, told of being approached during shooting by a real-life gay couple who wanted to say thanks.
"They said, "You're not just making people laugh, you're making them more tolerant,"' said Levitan, whose show received a total of five awards.
While "Mad Men" gained the top comedy award, it couldn't pull honors for stars Jon Hamm or Elisabeth Moss.
Kyle Chandler was the surprise winner in the best drama actor category for the last season of Texas football drama "Friday Night Lights," blocking odds-on favorites among his fellow nominees, including Hamm.
Julianna Margulies won top drama acting honors for "The Good Wife." Margulies, who navigates politics, law and family in the show, added to her Emmy stash. As part of the "ER" medical drama cast, she won a supporting actress Emmy in 1995.
Melissa McCarthy of "Mike & Molly" was honored as best lead actress in a comedy series with an Emmy and a glitzy prom queen's crown, while Jim Parsons of "The Big Bang Theory" earned his second trophy in the best actor category.
"Holy smokes. Wow, it's my first and best pageant ever," said a beaming McCarthy.
Moments earlier, she and her fellow nominees had broken with tradition by jumping up on stage as their names were called, led by Amy Poehler of "Parks and Recreation."
They earned a standing ovation from many in the audience, which seemed fitting in a year in which TV shows and movies are giving women edgier leading roles. Among them is the box-office hit "Bridesmaids," which featured McCarthy.
Parsons looked genuinely surprised at his victory. "This is so odd for so many reasons. I was assured by many people in my life that this wasn't happening," he said.
The first awards in the drama category went to Jason Katims of "Friday Night Lights" for outstanding writing, and Margo Martindale, named best supporting actress for the show "Justified."
Charlie Sheen presented the lead actor award, using his time onstage to make nice with his former "Two and a Half Men" colleagues. He was fired from the show after bitterly clashing with its producer and studio, and was replaced by Ashton Kutcher.
"Modern Family" won the first four Emmys, capturing best supporting comedy actress, best supporting comedy actor, best writing for a comedy and best direction for a comedy series.
Julie Bowen and Ty Burrell, who play husband and wife on the series, won best supporting actor honors for a comedy series.
Steve Carell of "The Office" made his last Emmy stand for his fifth and final season as clueless manager Michael Scott, but lost again.
A new category, which combines the previously separate best miniseries and made-for-TV movie nominees, included the miniseries "Mildred Pierce," with Kate Winslet nominated in the role of an embattled mother, and the movie "Too Big to Fail," about the U.S. fiscal crisis in 2008.
Film star Winslet, an Oscar winner, captured the trophy for lead actress, while her co-star Guy Pearce won the award for best supporting actor.
In the reality-competition category, perennial winner "The Amazing Race" returned to triumph Sunday after losing last year to "Top Chef." "American Idol" lost its ninth shot at winning. this time for a season in which it successfully navigated the loss of key judge Simon Cowell.
HBO had a leading 19 awards, including trophies given Sunday and at last week's creative arts awards for technical and other achievements. PBS, which had a hit with "Downton Abbey," earned 14 to shoulder past the commercial networks and come in second, ahead of CBS with 11, Fox with nine, ABC with eight and NBC with six.
After hitting an all-time viewership low of 12.3 million in 2008, the Emmys rebounded somewhat in the last two years and drew a 2010 audience of 13.47 million, compared to 26.7 million for this year's Grammys and nearly 38 million for the Oscars.
Connect with the Southeast Missourian Newsroom:
For corrections to this story or other insights for the editor, click here. To submit a letter to the editor, click here. To learn about the Southeast Missourian’s AI Policy, click here.