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Light Rain ~ River stage: 35.8 Rising Sunday, Mar. 21, 2010 |
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Magazine Closure Signals An End To Editors... Rejoice!Posted Monday, December 21, 2009, at 1:02 AM
Hehehehe.
I'm sitting here doing my best air-guitar, chuckling to myself. Actually, considering that I'm sitting I guess it would technically be chair-guitar. Anyhow, I'm sitting and chuckling and wailing away to Ted Nugent's "Free For All" because I just read some great news. The magazine "Editor & Publisher" is folding. Editor & Publisher -- or E&P as it is often called -- is what is known as a trade-magazine. It has been covering the newspaper industry for over the last 100 years with a goodly portion of its subscribers being editors and publishers. I'm also a subscriber, although I never signed up to receive the magazine and I am neither an editor nor a publisher. It just started showing up in my mailbox a couple years ago and has never stopped. But my days of being a subscriber appear to be extremely short-lived. The publication's owner, the Nielsen Company, is shutting down the magazine and it appears that the January 2010 issue will be its last. Nielsen is not saying exactly why they're shutting down E&P, but one could easily assume it is for financial reasons. I think this is fantastic news! I believe that E&P's demise is a sign that editors and publishers everywhere are finally losing their steely grip on the content of all media not just newspapers! It's going to be a free for all when it comes to mass communication and I can hardly wait! And don't you think that editors and publishers are soooo over-rated? After all, who knows a story better than the creator, the writer who gave birth to the words, who dug deep into his or hers own life-long collection of vocabulary and molded Pure Literary Gold out of absolute nothingness only to have some "editor" or some "publisher" ignorantly and single-handedly decide that your prose is "too long" or "full of typos" or "that the publication's readers just aren't interested in reading a 427-page dissertation about rhubarb." How do they know? How do they know that the readership doesn't want to learn all about rhubarb? Perhaps, the readers really want to know the history of that plant. They may not be aware that it is indigenous to Asia and was often used by the Mongolians or that it was first brought to America in the 1820s entering the country in the northeast and moving westwards with the European American settlers. Or the readers may never have tasted rhubarb stew which looks disgusting, but tastes quite swell thanks to the five-pound bag of sugar you add to the concoction during cooking. Personally, I think that rhubarb aficionados are a grossly underserved market -- no matter what some so-called "editors" and "publishers" believe. So, it's a good thing that E&P is folding. Their readers -- primarily those "editors" and "publishers" I told you about -- have held sway over the citizens of this country for far too long, brainwashing generations of Americans with "correct grammar" and "conciseness" and "verifiable facts." I'm glad to see that their control appears to be loosening and The Editorial Power will soon be in the hands of the writers who ultimately know best. Won't it be grand, every writer completely in charge of their own destiny, posting or publishing as they see fit without the shackles imposed by those literary overlords? Freedom baby, freedom! I love the fact that it will be my decision and my decision alone to add a chapter to my book about rhubarb. It's an angle I had completely overlooked until just now. Chapter 23 - Celebrities Who Love Rhubarb I wonder if Ted Nugent is a fan? Comments Showing comments in chronological order [Show most recent comments first] |
Brad Hollerbach is the Director of Information Technology for the Southeast Missourian. He writes this blog primarily for his own amusement and to parody the absurdities of the world we live in. He lives with his wife and cat in Cape.
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Probably not, Brad. He most likely is cooking up his own pot of esoteric stew or some such. How about the subject "Watching rust form on the front porch railings"?
Voyager, I would consider that as a subject, but my porch rails are wood with aluminum stiles. They do get this black sap on them from our elm tree that has to be power-washed off, but no rust.
I figured with the next two weeks being holidays and all, that readership is going to be down on the website. Don't want to waste any "hard hitting" blogs if no one is looking at them is how I look at it.
Thanks for reading and Happy Holidays!
Well, thanks for another one written solely for your own amusement. And newspaper people everywhere cannot understand why readership is down!
Perhaps it was a smidge narcissistic. I did find this news about E&P a little saddening and something that would be overlooked by most readers. Editors -- and to a lesser extent, publishers -- play a vital role in mass communications that most lay-people don't consider.
They filter and mold their product's content and thanks to years of experience are able to weed out much of the untruths or semi-truths for their readers. That's not to say that editors are perfect. They're human. They make mistakes and they sometimes have ulterior motives or agendas. This is true for any media, not just newspapers.
Nationwide overall newspaper readership is not down. Including their online editions many papers have significantly grown their audience. The problem is with the economic model.
Most online media websites are free to viewers and rely entirely on advertising which typically generates a lot less revenue than their parent media be that newspaper, magazines, TV or radio.
TFR
You might want to do some further research. All the recent research surveys by respected organization such as Pew and Scarborough indicate that newspaper readership continues to decline. Even when you add print and electronic media together there has been a drop from year to year.