"Attractional" - the Trendy Church's Unfortunate Affinity for Made-Up Words

Stephen Colbert, author of the made-up word, "truthiness."

People I otherwise respect have attended, I imagine, just enough church growth conferences and have read too many of the latest trendy postmodern non-fiction books. They're starting to use made-up words, just as Stephen Colbert ("truthiness") does on his nightly show on Comedy Central. Winston Churchill said the difference between the right word and the wrong word is the same as the difference between lightning and the lightning bug. The "word," a term I use guardedly because it's not in any dictionary, that keeps popping up on Facebook is "attractional." Attractional? Really? We can't do any better than that with the 171,000+ words available to us in the Oxford English Dictionary? Are we leading our flocks or following them? Someone on social media suggested that you can't use actual words - words found in a dictionary - with "common people." The condescension in that comment is breathtaking.