Thrivent Financial Pledging To Match Up To $1 Million To Aid Haiti

Thrivent Financial for Lutherans and its members aim to generate $3 million to aid Haiti earthquake response

Organization rallying its members by pledging to match up to $1 million

MINNEAPOLIS (Jan. 15, 2010) -- In response to the devastation caused by the earthquake in Haiti, Thrivent Financial for Lutherans is announcing a $1 million challenge to its members across the country. Thrivent Financial will match $1 for every $2 donated by Thrivent Financial members up to $1 million for the potential of generating $3 million. Funds will be directed to four Lutheran organizations to support their Haiti earthquake relief efforts: Lutheran World Relief, ELCA Disaster Response, LCMS World Relief and Human Care and WELS Committee on Relief.

"Our hearts and prayers go out to the people of Haiti and all those working tirelessly to rescue the thousands of victims," said Bruce Nicholson, Thrivent Financial chairman, president and chief executive officer. "Thrivent Financial and our members want to help in this time of great need. We believe our members throughout the country will give generously to those affected by this catastrophic natural disaster."

Thrivent Financial members interested in making a financial gift to help earthquake victims in Haiti can make their donation online at www.thrivent.com/helpinghaiti or by phone at 1-800-236-3736 between 7 a.m. and 6 p.m. Central time, Monday through Friday. When prompted, please say "directory" then enter ext. 83003. Thrivent Financial will add a maximum of $250 per member donation, and donations will be accepted through March 31, 2010.

About Thrivent Financial for Lutherans

Thrivent Financial for Lutherans is a not-for-profit, Fortune 500 financial services membership organization helping approximately 2.6 million members achieve financial security and give back to their communities. Thrivent Financial and its affiliates offer a broad range of financial products and services including life insurance, annuities, mutual funds, disability income insurance, bank products and more. As a not-for-profit organization, Thrivent Financial creates and supports national outreach programs and activities that help congregations, schools, charitable organizations and individuals in need. For more information, visit www.Thrivent.com.

Thrivent Financial representatives are registered representatives for securities offered through Thrivent Investment Management Inc., 625 Fourth Ave. S., Minneapolis, MN 55415-1665, 800-THRIVENT (800-847-4836), a registered broker-dealer and investment adviser, and a wholly owned subsidiary of Thrivent Financial for Lutherans. Member FINRA and SIPC. They are also licensed insurance agents of Thrivent Financial.

Insurance, investment products, securities, and trust and investment management services and accounts are not deposits, are not FDIC insured, are not insured by any federal government agency and are not guaranteed by Thrivent Financial Bank. Variable insurance contracts, investment products, securities, and trust and investment management accounts may go down in value. For additional important disclosure information, please visit www.Thrivent.com/disclosures.