What's for breakfast?

Thursday, July 25, 2019

You've probably heard the old adage: Breakfast is the most important meal of the day. You might have thought the phrase was coined by a committee of nutritionists or the Food and Drug Administration, but the truth is it actually originated in 1944 as part of a marketing campaign launched by General Foods to advertise breakfast cereal. Thus, the second-most important ingredient in the widespread popularity of breakfast cereal is advertising. (The most important is sugar.)

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