Aging TV viewers
Wednesday, July 2, 2008
Flip on prime-time television and the message is obvious. Advertisers aim all of their ammunition at that highly prized 18-to-49-year-old group known for spending money and being wooed by flashy commercials. Thus has been the way of television advertising since the very beginning when some public relations guru in a shiny suit decided that the spendable money was in the hands of this select age group.
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