Aging TV viewers

Wednesday, July 2, 2008

Flip on prime-time television and the message is obvious. Advertisers aim all of their ammunition at that highly prized 18-to-49-year-old group known for spending money and being wooed by flashy commercials. Thus has been the way of television advertising since the very beginning when some public relations guru in a shiny suit decided that the spendable money was in the hands of this select age group.

To continue reading
For more than 115 years, the Southeast Missourian has written the first draft of local history. We have aspired to enrich, entertain, educate and inform. Our core values have remained firm: truth, service, quality, integrity and community. Support our mission.