SportsAugust 4, 2005
Adidas purchases Reebok, will keep both brand names
FRANKFURT, Germany -- By combining Adidas' popularity in Europe with Reebok's appeal to U.S. fans of basketball and football, the architects of the $3.8 billion sportswear and athletic gear deal hope to create a more muscular rival to world leader Nike. Adidas-Salomon AG said Wednesday it has agreed to buy Reebok International Ltd. for $59 a share that combines two major brands. The company will keep both brand names...
The Associated Press
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FRANKFURT, Germany -- By combining Adidas' popularity in Europe with Reebok's appeal to U.S. fans of basketball and football, the architects of the $3.8 billion sportswear and athletic gear deal hope to create a more muscular rival to world leader Nike. Adidas-Salomon AG said Wednesday it has agreed to buy Reebok International Ltd. for $59 a share that combines two major brands. The company will keep both brand names.
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