Branson program helps the environment

Recycling, energy conservation and cutting down on water usage have become the hallmarks of many environmentally conscientious Americans.

But their numbers are few, and overloaded landfills, ever-increasing demands for fuel and electricity and overworked sewage treatment plants are an indication there is much that still can be done.

Branson, Mo., the popular tourist destination for thousands of annual visitors, has taken its environmental campaign to a new level. Businesses are being enlisted in programs that save resources and even involve customers.

One resort on Table Rock Lake has a laundry system that recycles rinse water, saving 10,000 gallons of water a day. Other businesses sign up for double-sided copying, elimination of plastic and paper glasses, using bulk condiment dispensers and serving drinking water only when asked.

The program is under the coordination of Branson's environmental specialist. Little by little, more businesses are joining the effort. The Branson voluntary model is a good one for other cities to consider.