LOS ANGELES -- Rod Roddy, the flamboyantly dressed announcer on "The Price is Right" whose booming, jovial voice invited lucky audience members to "Come on down!" for nearly 20 years, died Monday after battling colon and breast cancer. He was 66.
Roddy's announcing stints included "Love Connection" (1981-85) and "Press Your Luck" (1983-86), but he was with "The Price is Right" for 17 years.
"The Price is Right" remains one of television's most popular game shows, and Roddy, with his flashy sport coats and booming voice, was a big part of the success.
His versatility made him a popular voice-over artist for commercials in Los Angeles, longtime agent Don Pitts said. Roddy, whose real name was Robert Ray Roddy, got his big break in television with the 1977-81 satire "Soap."
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