SARA HONORS

NASHVILLE, Tenn. Julie L. Macke, a native of Cape Girardeau, has received an achievement award from Genesco.

Macke, marketing manager for Mitre Sports, a Genesco company, is one of 10 Superior Achievement Recognition Award (SARA) winners presented by the company.

She received her SARA for increasing Mitre's brand awareness through a new advertising campaign, which resulted in a 13 percent total sales increase and a 290 percent sales increase in Mitre's Street Hot line.