RHODES FACILITY A NEW CONCEPT IN TRUCK STOPS

CAPE GIRARDEAU -- "The stereotypical truck stop has died. It's extinct as dinosaurs," said Gene Rhodes, who is building a new truck stop to replace the existing one he built 25 years ago south of the city along Interstate 55.

"The old concept went out with deregulation," he added. "The market is much tighter and more competitive now."

The old stage setting, with the dark, dingy atmosphere of a grease pit, is being replaced with a new concept and image, due to the demands of the trucking industry. One-stop convenience and full service, complemented by the latest technology, is emphasized now.

Rhodes explained that drivers staying at the stop, located along Nash Road east of Interstate 55, can park their rigs and plug in umbilical lines to make electric, telephone and cable television hookups for the drivers' convenience. The ones who are stopping there temporarily will have a variety of services available beyond filling the fuel tanks. The drivers can tap into fax and copy machines, automatic teller machines, computer hookups, and complete mailing services.

A bank of phones for the major long distance companies are available. Five shower/bath combinations can be used to clean up. The drivers can relax in a game room or watch satellite-fed television in a comfortable lounge.

"The trucking companies are looking for better stops with more facilities to accommodate the drivers," said truck stop manager Randy Fontaine. "The companies are more concerned now with the drivers being treated well." Trucking firms make arrangements with certain truck stops for fuel discounts and credit for their drivers. Truck stops in turn are offering more services and conveniences in order to get more contracts.

Rhodes is targeting not only professional truck drivers but passenger vehicle drivers as well. To make the facilities more convenient for each, the pumps, cashiers and other services are segregated. Both sets of customers can use a 36 seat deli common to both sides.

A separate wing will house a 6,000 square foot restaurant and two offices. The whole facility will be decorated with foliage plants and bright colors. Pen and ink drawings by local artist Mark Farmer will be displayed in the stop.

An open house is planned for March 26 and 27, with the business officially opening March 28. The restaurant will open in May.

The existing building will be razed and the land used for parking. The new building was erected about three feet higher than the old one to allow for better drainage. Rhodes owns the building, and Rhodes 101 Convenience Stores Inc. is operating the business.